Stunning launches the 'Shazam for style' | TechCrunch – Techcrunch
Stunning, a novel style company taking a look to be the “Shazam for clothes,” launched this week and is the usage of AI to wait on other folks name and shop for clothes they sourced on social media.
The style concierge, called Alma, makes it easy for folks to purchase clothes that will perchance perchance maybe in any other case be difficult to search out. Utter you see an outfit you treasure on Instagram. You send a hyperlink to the post in a direct message to the Stunning yarn on TikTok or Instagram. Alma responds with a hyperlink to peep the sigh material on the Stunning web pages, where shoppers can shop the peep or add it to a sequence board called Lookbook.
“Our goal is to wait on customers save, shop, and portion their style inspiration without having to head away their well-liked social apps,” said CEO LJ Northington.
Northington had been alive to by what he felt changed into once the lack of revolutionary tech in e-commerce. Recent out of school, Northington labored on a venture for a smartly-respected creative director. After hearing the identical grievance from the director he changed into once working with, Northington began working on concepts for deepest browsing but couldn’t reasonably bag something that labored.
He took a step motivate and simply requested, “What’s the absolute best methodology to be taught somebody’s beautiful?” he suggested TechCrunch. “The acknowledge changed into once pretty straight forward: peep at their social media feed.”
Northington is already contemplating enormous for the app. Aesthetics personal taken over pop culture, and he thinks his app is also extinct to wait on creators monetize their style. He says he’s talking with brands and document labels about how their artists can construct their very fetch Stunning pages so fans can shop their traits. Judge of how all people dressed up in silver for Beyoncé’s “Renaissance” tour or the neon green looks of Charli XCX’s Brat Summer season.
He declined to insist how much the company has raised to this level, but says that Stunning has bought investments from Uninteresting Capital and Zeal Capital Companions, and has advisors that embody Victor Herrero, former CEO of Wager, and Kelly Helfman, president of Informa Markets Vogue.
The proprietary style AI/ML platform is being funded by the Google Cloud AI startup program.
“We’re the usage of the money to bag to profitability,” Northington said. “Luckily Google is helping us out with about a of the higher AI items, so we’re ready to flow a fairly mark-ambiance pleasant enterprise.”
Sooner than this, Northington labored in enterprise pattern and technique for Westbrook, the media company co-founded by Jada Pinkett and Will Smith. He wished to be an NFL participant for many of his existence, but on the identical time, grew up watching his father’s entrepreneurial tear and seen the success it gave him. When Northington’s profession in sports fell thru, he thought the enterprise world changed into once the closest part to turning into an educated athlete.
He furthermore studied psychology at Harvard, which helped him label a definite standpoint on person habits and motivation. “Constructing person tech in as of late’s world is a extraordinarily psychological, philosophical endeavor,” he said. “Constructing a person app is with out a doubt one enormous social experiment.”
