Mercedes-Benz proclaims a new strategic partnership with Bucharest Vogue Week, turning into the key accomplice of primarily the most prestigious type match in Romania – Industry Evaluation – Google

Mercedes-Benz is cosy to philosophize a new strategic partnership with Bucharest Vogue Week, turning into the key accomplice of primarily the most prestigious type match in Romania. This collaboration represents a extra step in Mercedes-Benz’s commitment to toughen excellence, innovation and elegance in all its kinds. The partnership underlines the shared values of the 2: ardour for perfection, consideration to detail and the desire to redefine requirements of excellence.

As a results of this partnership, the match will undergo the title Mercedes-Benz Bucharest Vogue Week and its emblem will incorporate Mercedes-Benz branding. The match’s legitimate web discipline and social media channels are also centered on fine Mercedes-Benz aspects, visually marked by the assign’s neatly-known three-pointed megastar pattern.

Mercedes-Benz Bucharest Vogue Week will walk from 15-17 October and have to easy change into the centre of Bucharest exact into a space of global importance, placing it on the map alongside varied type capitals equivalent to Milan, Paris, London and New York. The match is centred around promoting Romanian and regional designers, connecting Japanese Europe with the the relaxation of the continent, celebrating the effort’s type, art and culture.

“For over a century, Mercedes-Benz has been on the forefront of car invent. Our vehicles are identified for his or her timeless elegance, combining fine lines with dynamic proportions to offer a harmonious assembly of make and characteristic. Nonetheless Mercedes-Benz’s commitment to invent goes past our vehicles. We have a long custom of supporting the arts and inventive industries, along side type. Through partnerships with over 60 type platforms exact thru the world, we present a stage for visionary designers and celebrate their creativity. From Paris to New York, Milan to Tokyo, Mercedes-Benz is a worldwide supporter of creativity, innovation and elegance and we are extraordinarily angry to bring this legacy to Bucharest,” says Natalie Thompson, CEO – Mercedes-Benz Romania.

The match will compile a worthy community of professionals: from type designers, celebrities, influencers, bloggers, type editors, journalists, PR and media experts, to stylists, photographers, videographers, make-up artists, hairstylists and type enthusiasts. Thus, Mercedes-Benz Bucharest Vogue Week will be both a inventive, cultural and touristic landmark for Romania. As a first-rate accomplice, Mercedes-Benz helps Bucharest Vogue Week in promoting and growing the model industry and the abilities around it.

“Even if it is handiest at its first edition, Bucharest Vogue Week objectives to change exact into a motive pressure for the industrial and social pattern of Bucharest and Romania, nonetheless also to promote native abilities, providing a platform for both education and opening global career opportunities for Romanian designers. Our goal is to make Bucharest a crucial hub in European type, in an match organized at global requirements of quality and professionalism. In direct to total these targets, we wanted a dependable and prestigious accomplice whose concerns for quality and a sustainable future align with those promoted by Bucharest Vogue Week. We’re extraordinarily proud that, from the very starting, this strategic accomplice is Mercedes-Benz! By uniting the 2 brands, Bucharest Vogue Week – a registered trademark that we private in its entirety and that has no connection with identical events which were organized prior to now – and Mercedes-Benz, our match, now Mercedes-Benz Bucharest Vogue Week, enters an elite family, an affiliation that we are joyful about and that, be convinced, we are capable of honor to the fullest,” talked about Mario Antico, co-organizer of Mercedes-Benz Bucharest Vogue Week.

Mercedes-Benz Bucharest Vogue Week guarantees a spectacular edition with impressive type presentations, memorable moments and queer events. Participants can admire the different to demand primarily the most well liked type traits and work along with neatly-known designers equivalent to Maria Lucia Hohan, SeenUsers, Rhea Costa, Almaz, Murmur, Manuri, Carmen Secăreanu, Ami Amalia and a few others. They’ll present their most well liked collections, in Runway Vogue Exhibits, both on the central stage and in deepest events, no doubt one of many three pillars of the match.

The events around Mercedes-Benz Bucharest Vogue Week will happen in emblematic locations in Bucharest, equivalent to La Mița Biciclista – Ingenious Institution, UNArte, Intercontinental Athenee Palace Lodge, National Museum of Art of Romania, Bucharest National Opera, National Protection pressure Circle, and the Romanian Athenaeum.