Weekend Briefing: Prepare for a wave of luxurious sort dwelling feature movies – Google
Luxury sort homes are initiating to spice up correct into a fresh category: film production. Don’t put out of your mind to subscribe to the Colorful Podcast for interviews with sort industry leaders and Week in Evaluate episodes, and the Colorful Beauty Podcast for interviews from the class industry. –Danny Parisi, sr. sort reporter
High luxurious on the silver disguise
Luxury brands are already the topic of feature movies and role tv series — like the 2021 film “The Home of Gucci” and the 2018 TV show “The Assassination of Gianni Versace.” But increasingly, they’re also getting all in favour of the wait on of the scenes by producing movies.
This yr’s Cannes Film Competition, thought to be the most prestigious film festival within the field, will encompass three movies in its official different that were produced by Saint Laurent Productions, a subsidiary of Saint Laurent centered on film and TV production. The movies are made by world-class directors, including David Cronenberg and Paolo Sorrentino, and aren’t necessarily related to sort. Cronenberg’s film, “The Shrouds,” is about a person conducted by Vincent Cassel who invents a machine allowing folks to join to the ineffective.
Getting three movies chosen for Cannes will most certainly be a chief receive for any production firm, nonetheless particularly for one that’s handiest a yr venerable. Saint Laurent Productions launched in April 2023.
Various luxurious brands are following suit: In February, LVMH launched the launch of 22 Montaigne Entertainment, a fresh division of the sexy conglomerate that can focal point on incubating ingenious initiatives in film and tv. Not like Saint Laurent Productions, nonetheless, 22 Montaigne will particularly focal point on tales related to LVMH properties. The first initiatives is on the full within the have of documentaries, as, at some stage within the years, LVMH has fielded fairly about a requests for documentaries on its various brands, including Tiffany & Co.
Various luxurious sort homes involved with film production have in general long gone the same route. Shall we allege, Kering proprietor Francois-Henri Pinault became involved with the production of “The Home of Gucci” — which co-starred his critical other, Salma Hayek.
But the capacity of financing movies which will most certainly be artworks work of their regain, fairly than glorified marketing campaigns for the emblem, are on the full worthy more provocative. Going wait on to 2013, Prada produced a brief film called “Castello Cavalcanti” written and directed by Wes Anderson. Whereas the myth has shrimp to impress with Prada or sort, along with being space in Italy, it allowed Prada to associate itself with the role of Anderson, an award-successful filmmaker.
Luxury brands are all about role, and with the wide and varied holdings of firms like LVMH — with its sort, spirits, hotels and eating areas, for starters — getting into into film production appears like an glaring step. And with the upward push of the corporate biopic in most up-to-date years, like “Blackberry,” “Air” and “Flamin’ Sizzling,” I predict this might per chance occasionally no longer be prolonged sooner than we glance a glut of docudramas about various luxurious brands coming down the pipe.