INCUBATOR WINNER KATI KAIA STRIDES INTO COVENT GARDEN – Kati Kaia

Shaftesbury has introduced Kati Kaia, the closing winner of the ‘Beginning Up with Seven Dials’ incubator initiative, has launched its debut activation at 9-11 Shorts Gardens, Seven Dials. Kati Kaia, named after its founder, is an sharp, specialist wellbeing stamp and supplies queer Artist Yoga Mats, Meditation Kits and Wellbeing Tools. Translated literally as ‘Pure Pleasure’, Kati Kaia uses abstract and regarded expressionist, hand-painted artworks to encourage and energise.

Identifying Seven Dials as a shuttle situation with identical values that attracts the conscious shopper, the ‘Beginning Up with Seven Dials’ winner selected the shuttle situation to commence a main-to-market product, a circular yoga mat fabricated from recycled diving suits, in collaboration with Circular Glide, at the pop-up store.

Championing sustainable and eco-conscious criteria, Kati Kaia’s yoga mats are all fabricated from 100% non-toxic, pure rubber that comprises no plastic or PU fillers. The designs are accomplished with a vegan suede comfortable-contact top and are machine washable, assisting their longevity. The emblem has also partnered with Rainforest Belief UK to work with grassroots organisations around the enviornment, striving to present protection to biodiversity and pure habitats.

Samantha Bain-Mollison, Retail Director at Shaftesbury, commented: “Having launched this initiative post-pandemic to toughen self ample producers, Kati Kaia’s ingenious, eco-conscious and provoking products stood out and her stamp ethos will be reflective of our have at Shaftesbury. Kati is an very good ambassador for Seven Dials and a gigantic addition to the community. We’re chuffed to had been ready to present Kati, and the opposite originate up-up principal winners, with a bricks-and-mortar platform to commence in the center of London’s West Close.”

Founder Kati Kaia added: “Seven Dials has given us an very good opportunity to develop our stamp awareness in a debut store. The residing is supreme alongside such ingenious and provoking UK and global names from model and sweetness, and we’re lucky ample to work with a landlord who has the identical stamp synergy as ours. We repeatedly are searching to direct and innovate in the entirety we end and Seven Dials is this form of big launchpad for us.”

IN OUR BASEMENT STUDIO – Composed faraway from the boulevard stage, a supreme situation to deem, quiet down and switch together in peace.

About Shaftesbury:
Shaftesbury owns and manages a 16-acre property portfolio in the liveliest formula of London’s West Close.  The portfolio comprises of restaurants, cafés, pubs and outlets, extending to apartments and areas of work in the extremely original, sought-after and affluent areas of Carnaby, Seven Dials and Chinatown, along with tall ownerships in East and West Covent Backyard, Soho and Fitzrovia. 

All our properties are conclude to the most major West Close Underground stations, and interior ten minutes’ stroll of the 2 West Close transport hubs for the Elizabeth Line, at Tottenham Court docket Street and Bond Avenue.

www.shaftesbury.co.uk
@shaftesburyplc @7DialsLondon @katikaia

https://bdaily.co.uk/articles/2023/02/06/incubator-initiative-winner-kati-kaia-strides-into-seven-dials